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Social Psychology, Part IV

  • Attitudes are learned tendency to respond to people, objects, or institutions in a positive or negative way
  • The three components of attitudes are belief, emotional, and action
  • Concepts related to attitudes include the mere exposure effect, cognitive dissonance, persuasion, and brainwashing

Social Psychology, Part IV

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  1. Intro
    • Attitudes
    • Issue: Affirmative Action
    • Where Do We Get Our Attitudes?
    • Attitude Measurement and Change
    • Persuasion
    • Cognitive Dissonance
    • Justification of Effort
    • Related Examples of Cognitive Dissonance
    • Brainwashing
    • Cults
    • Review
    • Intro 0:00
    • Attitudes 0:10
      • Learned Tendency to Respond to People, Objects or Institutions
      • Belief Component
      • Emotional Component
      • Action Component
      • Is This Tripartite View Accurate?
      • Oversimplification Alert
      • Where Do We Get Our Attitudes?
      • We Learn Them Along With Classical and Operant Conditioning, Observational Learning
      • Mere Exposure Effect (Zajonc)
      • Cognitive Dissonance
    • Issue: Affirmative Action 6:09
      • For/Against -- Three Attitude Components
    • Where Do We Get Our Attitudes? 9:35
      • Direct Contact
      • Interaction with others
      • Child Rearing
      • Group Membership
      • Mass Media
      • Mean Worldview
    • Attitude Measurement and Change 16:10
      • Chance Conditioning
      • Social Distance Scale
      • Attitude Scale
      • Reference Group
    • Persuasion 20:51
      • Deliberate Attempt to Change Attitudes or Beliefs with Information and Arguments
      • Three Parts of Persuasion: Communicator -- Message -- Audience
      • Central Route to Persuasion
      • Peripheral Route to Persuasion
    • Cognitive Dissonance 26:59
      • Leon Festinger
      • Contradicting or Clashing Thoughts, Beliefs, Attitudes, or Perceptions Cause Discomfort
      • Justification
      • Original Research -- Boring Task, $2 or $20 to Like About How Enjoyable it Was
      • Dissonance Increases With…
      • To Reduce Dissonance…
    • Justification of Effort 35:11
      • Cognitive Dissonance
      • Justification of Effort
    • Related Examples of Cognitive Dissonance 41:51
      • Example 1
      • Example 2
      • Example 3 -- Confirmation Bias
      • Example 4
    • Brainwashing 45:44
      • Engineered or Force Attitude Change Requiring a Captive Audience
      • Generally Three Steps to Brainwash Someone -- Unfreezing, Change, Refreezing
    • Cults 47:50
      • Group That Professes Great Devotion to a Person or People and Follows That Person/People Almost Without Question
      • Ideal Cult Targets
    • Review 52:04
      • What Are Attitudes and How Do We Obtain Them?
      • Distinguish Between Central Route and Peripheral Route to Persuasion
      • What is Cognitive Dissonance?
      • What Factors Contribute to Cognitive Dissonance?
      • Describe an Example of Justification of Effort That You Have Experienced?