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For more information, please see full course syllabus of AP Psychology
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Social Psychology, Part III

  • Social influence explains how individuals respond to expectations of others, including groupthink, conformity, and obedience to authority.
  • Behavior is contagious
  • Changes in a person’s behavior induced by the presence or actions of another person
  • Solomon Asch created an experiment that included deception and measured levels of conformity
  • There are both personal and situational factors that increase conformity
  • Stanley Milgram created the infamous obedience study to see how far people would go in shocking fellow volunteers
  • Among the implications from the Milgram research are that “normal, everyday” people are capable of performing evil actions regardless of previous actions or attitudes
  • Other social influence concepts include compliance, foot-in-the-door effect, door-in-the-face technique, low-ball technique, social facilitation, social inhibition, social loafing, deindividuation, and group polarization

Social Psychology, Part III

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  1. Intro
    • Social Influence
    • Solomon Asch's Experiment
    • Factors That Increase Conformity
    • Group Factor in Conformity
    • More Reasons for Conformity
    • Power
    • Obedience (Stanley Milgram)
    • Obedience Study Set Up
      • Milgram Results: Graphically
        • Milgram Results
        • Implications of Milgram's Research
        • Other Social Influence Ideas
        • Even More Social Influence
        • Review
        • Intro 0:00
        • Social Influence 0:11
          • Explains How Individuals Respond to Expectations of Others
          • Behavior is Contagious
          • Changes in Person's Behavior Induced By Other Person
          • Conformity
        • Solomon Asch's Experiment 2:54
          • You Must Select The Line That Most Closely Matches the Standard Line
        • Factors That Increase Conformity 5:39
          • One is Made to Feel Incompetent or Insecure
          • The Group Has At Least Three People
          • The Group is Unanimous
          • One Admires the Group's Status or Achievements
          • One Has Made No Prior Commitment to Any Response
          • One's Culture Strongly Encourages Respect for Social Standards
        • Group Factor in Conformity 7:26
          • Groupthink
          • Group Sanctions
        • More Reasons for Conformity 11:50
          • Normative Social Influence
          • Informational Social Influence
        • Power 15:11
          • Social Power
          • Reward Power
          • Coercive Power
          • Legitimate Power
          • Referent Power
          • Expert Power
        • Obedience (Stanley Milgram) 17:42
          • Conformity to Demands of Authority
          • Would You Shock a Man With a Known Heart Condition who is Screaming and Asking to be Released?
          • Milgram Experiment
        • Obedience Study Set Up 20:05
        • Milgram Results: Graphically 24:48
        • Milgram Results 25:49
          • Learner Screamed and Provided No Further Answers Once 3000 Volts Was Reached
          • 65% Obeyed By Going All the Way to 450
          • Group Support Can Reduce Destructive Obedience
          • Variations Showed Obedience Highest When…
          • Real Life Situation - Louisville, KY, McDonald's Manager Obeyed Orders Over Phone
        • Implications of Milgram's Research 28:07
          • Everyday People Capable of Evil
          • Gradual Changes Allow People to Justify and Continue Increasingly Severe Behavior
          • Strong Social Situations Can Make People Conform to Untruths or Give In To Malice
        • Other Social Influence Ideas 29:25
          • Compliance
          • Foot-In-The-Door Effect
          • Door in the Face Technique
          • Low-Ball Technique
          • Passive Compliance
          • Social Facilitation
        • Even More Social Influence 32:18
          • Social Loafing
          • Deindividuation
          • Group Polarization
        • Review 34:35
          • What Do Experiments on Conformity and Compliance Reveal About the Power of Social influence?
          • How is Our Behavior Affected by the Presence of Others or by Being Part of a Group?
          • What Are Group Polarization and Groupthink?
          • How Do Cultural Norms Affect our Behavior?
          • How Much Power Do we Have as Individuals?
          • Can a Minority Sway a Majority?