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For more information, please see full course syllabus of English Composition
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Laws of Persuasion

  • Dr. Robert Cialdini wrote “Influence”
  • Law of Reciprocity
  • Law of Contrast
  • Law of Association
  • Law of Social Proof
  • Law of Consistency
  • Use of persuasion to make friends, helps others, find a job, or get into college
  • Use of persuasion to write great papers

Laws of Persuasion

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Laws of Persuasion 0:09
    • Examples of Uses of Laws of Persuasion
    • Can Be Consistent with Logic or Can Be Logical Fallacies
  • 1st Law: Reciprocity 3:58
    • Definition
    • Example
    • What You Can Do
  • 2nd Law: Contrast 6:50
    • Definition
    • Example
    • What You Can Do
  • 3rd Law: Social Proof 9:56
    • Definition
    • Examples of Uses of Laws of Persuasion
    • What You Can Do
  • 4th Law: Consistency 14:14
    • Definition
    • Examples
    • What You Can Do
  • 5th Law: Association 19:06
    • Definition
    • Examples
    • How It Works
  • Wrap Up 21:49
    • Laws Can Be Used for Good or Evil
  • Assignment 23:29