Sign In | Subscribe

Enter your Sign on user name and password.

Forgot password?
  • Follow us on:
Start learning today, and be successful in your academic & professional career. Start Today!
Loading video...
This is a quick preview of the lesson. For full access, please Log In or Sign up.
For more information, please see full course syllabus of English Composition
  • Discussion

  • Study Guides

  • Download Lecture Slides

  • Table of Contents

  • Related Books & Services

Start Learning Now

Our free lessons will get you started (Adobe Flash® required).
Get immediate access to our entire library.

Sign up for

Membership Overview

  • Unlimited access to our entire library of courses.
  • Search and jump to exactly what you want to learn.
  • *Ask questions and get answers from the community and our teachers!
  • Practice questions with step-by-step solutions.
  • Download lesson files for programming and software training practice.
  • Track your course viewing progress.
  • Download lecture slides for taking notes.
  • Learn at your own pace... anytime, anywhere!

Introduction to Rhetoric

  • What is Rhetoric?
  • Know your audience!
  • Get the Reader’s Emotions
  • Appeals to Fear
  • Appeals to higher values
  • Present arguments in a persuasive way
  • Sell out to Slytherin House!

Introduction to Rhetoric

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Format for This Lesson 0:16
  • What is Rhetoric 0:44
    • Definition
    • Example
    • Know Your Audience
  • Fear and Higher Values 4:48
    • Appeals to Fear
    • Examples: Appeals to Fear
    • Higher Value
    • Appeals to Higher Values
  • Yes, and Yes Again 9:40
    • Assume the Obvious Examples
    • Assume the Obvious Example
    • Specifics
  • Hide Your Cards 13:27
    • Writing Your Thesis
    • Thesis with Clear Conclusions
    • Thesis That Hide the Cards
  • Assignment: Writing 17:16
  • Assignment: Reading 18:04