In this lesson, our instructor Jim Hague goes through an introduction on facebook advertising. He starts by explaining how ads increase likes on facebook and then goes on to discuss facebook advertisements: sponsored ads, clicking on the thumbnails and conversion. He also discusses why you should use facebook advertisements and pages.
Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.