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For more information, please see full course syllabus of Internet Marketing, Intro
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  • Table of Contents

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Facebook Advertising

  • Why FaceBook Advertisement
  • How To Create An Ad
  • How to Manage Ads

Facebook Advertising

Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Lesson Overview 0:31
    • Increase Likes on Facebook
  • Facebook Advertisements 2:12
    • Sponsored Ads
    • Clicking on the Thumbnails
    • Conversion = Interaction
  • Why Facebook Advertisement 5:15
    • Free Labor
    • Bidding Process and Google Adwords
    • Facebook Targets People Who Express Interest
  • Facebook Pages 6:51
    • Create an Ad
    • Facebook.com/business/ads/
    • Facebook.com/marketing
    • Creating an Ad
    • Advertising on Facebook
    • Budget