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For more information, please see full course syllabus of Internet Marketing, Intro
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  • Set up
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Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Lesson Overview 0:14
  • What is Adwords? 1:15
    • Two Types of Search Engine Strategies
    • Two Types of Advertising
    • Pay-Per-Click
    • Cost-Per-Thousand
    • Allowed to Set a Budget
    • Eligible to Show on Google's Partner Network
    • Web Portals
  • Placement 10:51
    • Free
    • Starts with Title
  • Adsense 14:25
    • Google Allows You to Embed Relevant Keywords to Website
    • Definition of Adsense
  • Targeting 18:14
    • Contextual Targeting
    • Placement Targeting
  • Budgeting 20:00
    • Google Site
    • Google Adwords Website
    • Campaign Management
  • Ad Looks Like This 28:21
  • Suggestions 28:33