In this lesson, our instructor Jim Hague goes through an introduction on adwords. He starts by defining what is adwords and the types of search engine strategies and advertising. He also dicusses pay-per-click, cost-per-thousand, placement, adsense, targeting, budgeting and some suggestions.
Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.