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For more information, please see full course syllabus of Internet Marketing, Intro
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  • Table of Contents

  • Related Services

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  • The Purpose
  • Protocol
  • How to Create One
  • Online Tools / Web Site


Lecture Slides are screen-captured images of important points in the lecture. Students can download and print out these lecture slide images to do practice problems as well as take notes while watching the lecture.

  • Intro 0:00
  • Lesson Overview 0:19
    • Example of E-Newsletter
    • E-Newsletter is Really a Web Page
    • Another Example
    • Example of E-Newsletter We'll Send Out in This Session
  • Why E-Newsletter 6:44
    • Direct Contact
    • Less Expensive
    • Strengthens the Relationship with your Customers
    • Increases Lead Generation and Cross-Selling
    • Increases the Value of Your Website
  • Protocol: Design Newsletter 11:52
    • Web Tools to use to Design
  • Protocol: Website Collection 13:34
    • Collect Names and Emails
    • Example of Website That has This
  • Protocol: Database 15:17
    • Example of Database
  • Protocol: Sending It 16:48
    • Use Email Service Provider
  • Browser 18:47
    • Constant Contact
    • Constant Contact Home
    • iContact
    • Campaign Monitor
    • Create a New Campaign