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Computer Science: E-Marketing

I. E-Marketing
  Intro to E-Marketing 13:46
   Intro 0:00 
   Lesson Overview 0:12 
   What is SEO? 2:53 
    Search Engine Optimization 2:54 
   Educator.com Website 3:45 
    Title Tag 4:30 
    Two Types of SEO Strategies 5:06 
    Free or Organic 5:17 
    Paid 6:43 
   What is Social Media 8:37 
    Social Media 8:44 
   E-Newsletters 10:14 
    What is E-Newsletters? 10:19 
   Blogging 12:17 
   The Impact 13:14 
  Tools 28:34
   Intro 0:00 
   Lesson Overview 0:34 
    Bot 0:47 
   View Source 4:31 
    FireFox 5:09 
    Internet Explorer 5:37 
    Google Chrome 6:31 
    Web Page Example 7:24 
    View Source Code 7:34 
    Head Section 8:06 
   Editing 10:11 
    Header Section 10:19 
    What is the Head and Body Section 10:41 
    What's Not Relevant 12:09 
    Description 13:57 
    Tools to Edit 14:41 
    Maintain Images for Website 16:25 
   Uploading/ Downloading 17:13 
    Filezilla and Fetch 17:32 
    Sub Text Editors 18:05 
   Blogging Accounts 19:40 
    Bot Looks for Relevancy 19:59 
    WordPress.com 21:49 
    Blogger 24:09 
   Social Media Accounts 25:14 
    Facebook 26:30 
    Twitter 27:22 
    LinkedIn 27:28 
    Google Plus 27:32 
    Pinterest 27:48 
  SEO Tags 28:56
   Intro 0:00 
   Lesson Overview 0:27 
   View Source 1:03 
    Source in Firefox 1:39 
   Editing 1:54 
    Title Tag 3:16 
    What a Title Tag Is 4:37 
    Optimal Format 4:53 
    What It Looks Like 5:11 
    Max Characters 6:06 
    Description Tag 10:02 
    What a Description Is 10:14 
    Code Sample 10:32 
    Keywords 14:25 
   META Keywords 15:21 
    Internal Search Engines 15:32 
    Indexes 16:03 
   Finding Best Keyword 17:26 
    Google Trends 18:18 
    Keyword Tool 21:10 
   Keyword Density 26:08 
    Definition 26:19 
    SEO Book Website: Keyword Density Analyzer Tool 27:50 
  Domain Names / Landing Pages 19:42
   Intro 0:00 
   Lesson Overview 0:33 
   Domain Names and SEO 1:08 
    Why Do We Emphasize on Domain Names 1:10 
    Keyword Rich Domain Names 3:33 
   Register a Domain Name 4:45 
    Full Control of Domain Name 5:02 
   Several Types of Domain Names 6:13 
    Keyword Combinations 6:25 
    Local/ Business 6:37 
    Purpose Domain Names 8:49 
    Statement Domains 9:50 
    Youtube: Choosing the Right Domain Name 11:12 
   Landing Pages 12:41 
    What If I Have a Business Name with No Keywords? 13:15 
    Definition and Purpose 15:19 
    Example of a Landing Page 16:59 
    Actual Example of a Landing Page 18:25 
  Link Exchange / Page Rank 16:05
   Intro 0:00 
   Lesson Overview 0:32 
   Benefits of Exchanging Links 0:59 
    Websites You Want to Link To 1:31 
    Only Link to Businesses That Will Link Back to You 3:13 
    Social Media 4:30 
   Page Rank 5:22 
    Measures Importance 5:33 
    How to Measure Page Rank 6:35 
    Rankings 7:58 
    Page Rank Checker 10:01 
    Page Rank Website 10:19 
   Link Decoration 13:29 
    'For More Information, Click Here' 14:01 
    Detailed Sentence 14:20 
  Site Maps / Robot Txt 30:00
   Intro 0:00 
   Lesson Overview 0:20 
   What are Site Maps 1:02 
    Bot 1:16 
    Site Maps & Robot Txt 1:44 
    Google -> Bot -> Directory 3:17 
    FTP 3:50 
    XML SiteMap 4:41 
   Generate Site Map 5:37 
    Create an XML Sitemap PDF 5:53 
    Generate Site Map 7:36 
    Angelus Oaks Website 7:45 
    Generator Homepage 9:40 
    FTP File Manager 11:25 
    Webmaster Tools 12:39 
    Webmaster Central 14:29 
   How to Submit a Sitemap? 17:21 
   Robot Txt 17:45 
    Robot Txt Generator 19:17 
    Robot Txt Generator Website 19:50 
    FTP File Manager 23:29 
   .htaccess 24:26 
    Purpose 26:05 
    How the htaccess Looks Like 27:19 
    Create Text File & Save As 28:22 
    Review How to Upload Into Server 28:57 
  Adwords 30:25
   Intro 0:00 
   Lesson Overview 0:14 
   What is Adwords? 1:15 
    Two Types of Search Engine Strategies 1:45 
    Two Types of Advertising 3:06 
    Pay-Per-Click 3:14 
    Cost-Per-Thousand 3:25 
    Allowed to Set a Budget 6:11 
    Eligible to Show on Google's Partner Network 7:21 
    Web Portals 9:30 
   Placement 10:51 
    Free 10:55 
    Starts with Title 11:35 
   Adsense 14:25 
    Google Allows You to Embed Relevant Keywords to Website 15:14 
    Definition of Adsense 16:19 
   Targeting 18:14 
    Contextual Targeting 18:18 
    Placement Targeting 18:37 
   Budgeting 20:00 
    Google Site 20:33 
    Google Adwords Website 22:23 
    Campaign Management 23:50 
   Ad Looks Like This 28:21 
   Suggestions 28:33 
  Creating a Personal Facebook Page 15:08
   Intro 0:00 
   Lesson Objective 0:19 
   Why Personal Pages 2:19 
    Group Page 2:27 
    Communicate with Friends, Families & Associates 3:01 
   Facebook.com 3:13 
    Simple Sign Up Process 3:44 
   Facebook News Feeds 4:49 
    What is News Feed? 4:59 
    Other Messages, Find Friends & People You May Know 5:40 
    Groups 6:52 
    Account Info 7:19 
   Facebook 7:29 
   Facebook Homepage 7:34 
    Messages 8:26 
    Events 8:37 
    Favorites 8:44 
    Special Interest: Educator's Facebook 9:22 
   Facebook Personal Page 10:27 
    Homepage 11:37 
    Public Page 11:44 
    To Create Group Pages 12:41 
  Creating a Specific Facebook Page 27:24
   Intro 0:00 
   Lesson Overview 0:16 
   Why Group Page 0:41 
    Communicate Directly to Those of Like Mind 0:45 
    Affordable 2:08 
    Key Idea of Facebook 2:55 
    Group Page 5:10 
   Facebook Pages 6:02 
    Facebook.com/pages 6:30 
    Like any Page / Sample Pages 7:31 
    Create a Page 9:00 
    Creating a Sample Page 9:24 
    What the Facebook Group Page Looks Like 10:32 
    Edit Profile 11:01 
    View Page 12:57 
    Friends: Close Friends, Acquaintances… 14:04 
    Show/ Hide Admin Panel 18:27 
   Add to Your Website 18:58 
    Sample of Facebook on Website: The Scriptwriters Network Website 19:31 
    Add Facebook Like Box 20:06 
    Like Box on Facebook 21:13 
    Like Box Code 23:45 
    Other Things to Add on Website: Comments, Like Button, Log In Button 24:13 
  Facebook Advertising 15:02
   Intro 0:00 
   Lesson Overview 0:31 
    Increase Likes on Facebook 0:50 
   Facebook Advertisements 2:12 
    Sponsored Ads 2:20 
    Clicking on the Thumbnails 3:53 
    Conversion = Interaction 4:59 
   Why Facebook Advertisement 5:15 
    Free Labor 5:28 
    Bidding Process and Google Adwords 5:54 
    Facebook Targets People Who Express Interest 6:26 
   Facebook Pages 6:51 
    Create an Ad 7:18 
    Facebook.com/business/ads/ 8:03 
    Facebook.com/marketing 8:58 
    Creating an Ad 9:33 
    Advertising on Facebook 10:33 
    Budget 14:40 
  Facebook Splash Page 17:53
   Intro 0:00 
   Lesson Overview 0:23 
   Why Facebook Splash Page 0:50 
    Promote Something 0:52 
    Not Used Much Because It Involves Coding 1:26 
   How to Build 2:03 
    First, Create a Regular HTML Page 2:05 
    Splash Page Leads to Main Website 2:37 
    How the Website Looks Like 3:30 
    Create the Website 4:55 
    Iframe Apps 4:59 
    Only Works on Group Page 5:14 
    Group Page Admin Panel 6:18 
    Want to Show You How to Create 7:00 
    Select the Group Page from Drop Down Menu 8:48 
    Add Code Into Open Field 9:11 
    Copy Into Box and Press Submit 12:52 
   Link to Your Website - Go to Group Page 12:54 
    Welcome Page 14:26 
    Edit Page 15:56 
    Click on Apps 16:07 
  Twitter 19:45
   Intro 0:00 
   Lesson Overview 0:13 
   Why Twitter 1:14 
    500 Million Active Users 1:46 
    Microblogging 2:05 
    Converts Large URLs 3:11 
    Follow People 4:10 
    Who Uses Twitter 4:23 
   Create an Account 5:32 
   The Twitter Look 6:10 
    Youtube: Twitter in Plain English 7:20 
    Twitter Homepage 10:02 
    Following 11:43 
    Control Account / Settings 14:05 
    Profile Info: Name/ Location/ Website 15:43 
    Design of Your Page 16:01 
    Applications 16:34 
    Search for People 17:05 
    Homepage has Tweets of Popular Sites 17:54 
    Connect Key 18:45 
  Spreading Twitter 14:05
   Intro 0:00 
   Lesson Overview 0:17 
   Twitter Feed 1:16 
    Twitter Feed on Website 2:16 
    How to Create a Twitter Feed on Your Website 3:00 
    After You Google: How to Create a Twitter Feed on your Website 3:29 
    Widgets for My Website 4:00 
    Profile Widget 5:44 
    Search Widget 7:37 
   Twitter App for Facebook 11:03 
    Example of How to Show Twitter Feeds on Facebook 11:35 
    Twitter Settings 12:26 
    Facebook 13:41 
  LinkedIn 15:43
   Intro 0:00 
   Lesson Overview 0:11 
   Why LinkedIn 0:29 
    Professional Networking 1:14 
    Blog 2:06 
   LinkedIn Account Homepage 2:27 
    Share/ Update 2:46 
    Connections Feeds 3:38 
    People You May Know 4:28 
    Who Viewed Your Profile, Your Network & Groups You May Like 5:36 
    WordPress 6:30 
    Edit Profile 6:55 
    Contacts / Connections 8:00 
    Groups 10:58 
    Jobs 11:45 
    News 13:18 
    Applications 13:36 
    Most Important Thing About LinkedIn: Connections 14:24 
    Tweet Through LinkedIn 14:53 
  Pinterest 30:17
   Intro 0:00 
   Lesson Overview 0:16 
   Why Pinterest 5:04 
    Bookmarking 5:24 
   Signing In 7:46 
    Pinterest Website 8:15 
    Connect with Twitter or Facebook 9:53 
    Logging In 10:25 
    People You're Following / Followers 11:50 
   Pinning It 12:17 
    Bookmark 12:26 
   Creating Boards 13:50 
    Pinterest Website 14:00 
    Options on Top Right 14:30 
    Invite Friends 14:53 
    Find Friends 16:39 
    Boards 17:15 
    Boards & Pins 18:09 
    Settings 18:45 
    Create a Board 19:18 
   Adding Sites 21:18 
    Add and Upload a Pin Option 21:36 
    Edit Boards 25:57 
   Why Pinterest? 26:30 
    Businesses That Are Beneficial to Pinterest 27:03 
  YouTube 29:20
   Intro 0:00 
   Lesson Overview 0:12 
   Why YouTube? 1:07 
    Upload Videos and Watch Videos 1:43 
    Second Largest Search Queries Outside of Google 2:13 
   Signing In 3:08 
   Creating YouTube Account 3:55 
   Google/ YouTube 5:20 
    YouTube Browser 5:48 
   Upload Video 7:13 
   Select Files 7:34 
    How to Upload 8:11 
   Making Money with YouTube 8:50 
    Upload Video Files 9:03 
    Video Example: Charlie Bit my Finger 11:23 
    Your YouTube User Account 14:56 
    Video Manager 16:59 
    Educator.com YouTube 18:20 
    History 19:26 
    Video Editor 20:20 
    Subscriptions 21:49 
    Analytics 22:35 
    Personal Messages 22:58 
    Settings 25:05 
    Making Money on YouTube 25:49 
    Embed Videos 27:27 
  Most Popular Social Networks 11:40
   Intro 0:00 
   Lesson Overview 0:32 
   Most Visited 12 0:44 
    Top Three: Facebook, Twitter, LinkedIn 0:55 
    Myspace.com 1:17 
    Recommended for Musicians and Public Speakers 2:43 
    Google Plus 3:06 
    Deviant Art 4:28 
    Live Journal 6:27 
    Tagged 6:35 
    Orkut 6:44 
    Café Mom 7:32 
    Ning 8:09 
    Meet Up 9:15 
  E-Newsletters 29:56
   Intro 0:00 
   Lesson Overview 0:19 
    Example of E-Newsletter 1:24 
    E-Newsletter is Really a Web Page 3:16 
    Another Example 3:46 
    Example of E-Newsletter We'll Send Out in This Session 5:46 
   Why E-Newsletter 6:44 
    Direct Contact 6:50 
    Less Expensive 8:22 
    Strengthens the Relationship with your Customers 8:51 
    Increases Lead Generation and Cross-Selling 9:35 
    Increases the Value of Your Website 10:13 
   Protocol: Design Newsletter 11:52 
    Web Tools to use to Design 12:30 
   Protocol: Website Collection 13:34 
    Collect Names and Emails 13:42 
    Example of Website That has This 14:31 
   Protocol: Database 15:17 
    Example of Database 15:30 
   Protocol: Sending It 16:48 
    Use Email Service Provider 16:57 
   Browser 18:47 
    Constant Contact 19:04 
    Constant Contact Home 20:22 
    iContact 21:49 
    Campaign Monitor 22:26 
    Create a New Campaign 23:54 
  E-Newsletters: Coding 24:23
   Intro 0:00 
   Lesson Overview 0:42 
   Browser 2:08 
    Confirmation Link That You Signed Up 3:11 
    Campaign Monitor 4:33 
    Create Unsubscribe Settings 4:56 
    Subscription Confirmation Email 6:10 
    Design a Site 6:42 
    Step 1: Collect Names and Emails 7:10 
    Step 2: Create Newsletter 7:34 
   Step 1 - Sign Up Form 10:07 
    Browser: Forms and How to Create It 10:35 
    After Submission 15:30 
   Step 2 - Add That to Website 17:32 
    See Subscribe on Home Page 17:51 
   Step 3 - Create Newsletter 18:03 
   Step 4 - Run It Through a Processor 18:35 
    Review of the Steps 18:54 
   Make Sure to Use Absolute URLs 19:58 
    Absolute URLs Look Like This 20:50 
    Result of Absolute and Relative URL 22:43 
  Text Messaging 17:10
   Intro 0:00 
   Lesson Overview 0:54 
   Why Text Message 2:29 
    Direct Contact with You and Your Customers or Prospects 2:36 
    Less Expensive 3:36 
    Far More Effective than Emailing 4:07 
    Same Techniques as Collecting Names and Emails 4:52 
   Capture Cell Phone Number/ Carrier 7:08 
    Example: World Luminaries Website 8:17 
   Add to Database 8:55 
    Export Information Into an Excel Sheet 9:30 
   Use a Service 10:21 
    Website Examples 11:29 
   Convert Phone to Email 12:34 
    List of SMS Number/ Carrier PDF 14:13 
   Protocol: Sending It 15:24 
  Blogging 25:59
   Intro 0:00 
   Lesson Overview 0:14 
   Blog 3:24 
    WordPress 3:30 
    Keeps Your Customer Base Informed 5:29 
    Great for SEO Since You Link Back to Your Own Website 5:39 
    Blogger 6:07 
   Capture Cell Phone Number/ Carrier 6:45 
    Wordpress Browser 7:40 
    Suggest Going to WordPress.com to Create an Account 9:10 
    Dashboard 10:01 
    Posts 10:40 
    How to Post Comments 11:26 
    Categories 12:41 
    Copy or Add a New Post 14:13 
    Pages 15:54 
    Sign In and Control Panel 21:16 
    Benefit of Blogging 23:03 
  Syndication 13:38
   Intro 0:00 
   Lesson Overview 0:13 
    Reason for Syndication 0:25 
    Example of Popular Sources That Get Syndicated 2:40 
    Three Ways of Syndicating Your Articles 3:39 
   Syndicated Sites 4:51 
    Social Media Websites 4:58 
    Educator.com Browser 6:25 
    Crystaldi Browser 7:39 
    WordPress 8:02 
    Reddit 8:37 
    Code Icons Into Website 9:36 
    Add This Browser 11:58 
  RSS Feeds 13:59
   Intro 0:00 
   Lesson Overview 0:23 
   Syndicated Sites 2:07 
    RSS 2:12 
    Used to Publish Frequently Updated Works 2:28 
    Syndicate Content Automatically 2:38 
    User Subscribes to a Feed by Entering Into the Reader the Feed's URI or Clicking Feed Icon 3:00 
    Website That Shows RSS Feeds 3:28 
    What You Want People to Do: Encourage People to Subscribe or Create Code 4:16 
   Feeds Page 5:22 
    Encourage People to Subscribe Now 5:45 
    Browser 6:28 
   Menu Bar 7:05 
    Name of Blog 7:23 
    Different Articles in Blog 7:27 
   On The Website 8:45 
   Steps 9:48 
    Website That Generates RSS Feeds 10:04 
    Feeds2JS Website 10:30 
    Build 10:46 
    How to Syndicate 12:02